About Us

Real-Self-Defense.com is dedicated to spreading knowledge of no-nonsense techniques and tactics for personal protection.

Real-Self-Defense.com began in 2002 as a division of Stadion Publishing Company, which specializes in instructional products on sports training. Real-Self-Defense.com’s purpose was (and still is) to offer no-nonsense information and training methods that integrate both the physical and mental skills needed for self-defense. In 2004 that division was organized as a separate company: Real Self-Defense LLC, later renamed Never-Thought-of-It LLC.

Real Self-Defense LLC initially offered instructional videos and free self-defense tips. In 2004 we began selling our first self-defense implement: the Unbreakable® Umbrella.

The genuine Unbreakable® Umbrella is made by Thomas Kurz’s company Never-Thought-of-It LLC. We have offered a variety of Unbreakable® Umbrella models while maintaining the highest performance standards. Our Unbreakable® Umbrellas have gained such popularity that knock-off manufacturers began selling cheap substitutes. Still, no substitute can match the quality of an authentic Unbreakable® Umbrella and Never-Thought-of-It LLC’s service.