Why not “tactical,” or “security,” or “self-defense”?
None of our products was or is named “Tactical” this or “Tactical” that, or “Security” this or that. Our umbrellas are named “Unbreakable® Umbrella,” our blinding and disorienting flashlight was named “The NTOI® Key Ring Flashlight,” not “Tactical Key Ring Flashlight.”
Such names are to give you something very useful in case you use our product in self-defense, that is, deniability. For an explanation of what deniability is and how important it is for your legal protection, see Self-Defense Tip 99 — Good Advice on Deniability and Self-Defense Tip 100 — Empty-Hand Defenses and Deniability.
In many places (examples: Canada, some countries in Europe, some localities in the USA), it is a crime to have an object with an intent to use it for self-defense.
Imagine that after you defend yourself with, for example, an umbrella, a court asks you, “Did you carry this [insert brand name here] umbrella with an intent to defend yourself with?” Which would be better for you to say:
a) “No, I just carry this Unbreakable® Umbrella to protect myself from rain or sun, and to support myself. I bought this umbrella because it is made to last, as its name, the Unbreakable® Umbrella, implies.”
Or,
b) “No, I just carry this Uzi® Tactical Umbrella to protect myself from rain or sun, and to support myself.”
BTW, don’t you think, “Tactical Umbrella” sounds really stupid?
So now you know why our umbrellas are named “Unbreakable.”
Recommended reading:
Self-Defense Tip #58 — Tactical Pen vs. an Ordinary Pencil, or “Pay More for Less”
Self-Defense Tip #99 — Good Advice on Deniability
Self-Defense Tip #102 — Improvised Weapons: Keys
Self-Defense Tip #117 — What Weapons Can You Legally Carry Everywhere
Self-Defense Tip #134 — Homemade Weapons, Improvised Weapons, and Weapons of Opportunity
Attention:
Applying any advice mentioned above is your sole responsibility.
Self-defense tip from Thomas Kurz, co-author of Basic Instincts of Self-Defense and author of Science of Sports Training, Stretching Scientifically, and Flexibility Express.
Self-Defense Moves
To learn how your natural reactions can instantly defeat any unarmed attack, see the video Basic Instincts of Self-Defense.
Defend Against Weapons
To learn how the typical street weapons (club, knife, razor) are used by an experienced streetfighter and how to practice with them, see the video Self-Defense: Tools of Attack — Club, Hatchet, Blackjack, Knife, Straight Razor.
Mental Toughness
To learn mental techniques that let you calmly face any threat and act rationally in the heat of a fight, click here.
For a complete list of our products, click here.
So are your unbreakable umbrellas really unbreakable, or are they not?
In useful applications they are unbreakable. However, you can break every tool if you try hard enough.
Old wisdom: paint it black, call it tactical, and people will buy it.
Just name it “tactical” this or “tactical” that and it will sell. Tactical hat, tactical jewelry, tactical pants, tactical pen, tactical socks, tactical underwear, tactical watch. Any color will do.